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10 Indie Beauty Brands You Need to Know

The independent beauty market is taking the world by storm with unique brands for skincare, haircare, and make up. Here are some of our favorite new indie beauty brands being sold today.

If you are into beauty products and are searching for indie beauty brands that specialize in great skin care, hair care, and other cosmetic body care products, you might want to do your research at beauty expos or other  shops for the latest indie brands on the market. Independent beauty-based brands are usually cruelty free and organic products that compete against commerce giants in the beauty industry to serve customers with better products that will keep the skin and body healthy and free from chemicals. Here are some of many indie brands dominating the market that we’ve found to be the best out there today, reviewed by beauty editors and consumers alike.

Red Earth

One of the newest indie beauty brands on the market is Red Earth, which is an Australian-based indie brand. This independent beauty company produces nontoxic products that are inspired by the native aesthetic of Australia. Some of their most popular items come from their skincare line, including a hydrating serum and a brightening serum, which include natural ingredients such as vitamin C and orange peel oil, something you should add to your skincare routine if you haven't already. Red Earth is a new indie cosmetic brand worth trying.


Herbivore is an indie beauty brand which started on Etsy back in 2011, but has now grown to be very popular in the independent beauty market. Many beauty editors are raving about this skincare line, and though it started with soap, it has grown to include masks, facial mists, serums, and much more. Their ingredients are all natural and cruelty free, their inspiration comes from Hawaii, and their soap is handmade. This is a beauty shop and company worth investing in.

Beneath Your Mask

Beneath Your Mask is one the best indie brands on the market, because the personal story behind the company is meaningful. The woman who created the skin care company struggled with Lupus, and these beauty products helped change her skin damage. Many brands sold by commerce giants don’t understand what people go through, but Beneath Your Mask does. These products are non-toxic and cruelty free. They really make a difference.

Mother Dirt

Mother Dirt is one of the most interesting indie beauty brands on the market today, because they use live bacteria in their skin care products, aka probiotics, to clean the face. Mother Dirt claims that using live bacteria helps balance the pH of the skin, and keeps the skin from overproducing oil, excess inflammation, and more. This is a different approach than most other beauty brands out there, but because of their diversity, they have taken the indie beauty industry by storm and made a name for themselves.

Indie Lee

Indie Lee is a great line of skin care products, and one of the best nontoxic indie brands on the market that is perfect for people with dry, tight, and dehydrated skin. These natural-based products come in a wide variety; such as facial oils, masks, and cleansers. Reviews for this beauty brand have been great, so it is worth trying.

Mad Hippie

Mad Hippie is one of the best beauty brands on the market that is also a vegan beauty brand as well, adding to your self care, vegan, and cruelty-free regime. It was founded in Portland, Oregon, and contains products for the skin that keep the carbon footprint very low. Ingredients in this cruelty-free, natural-based brand include Vitamin A, Vitamin C, and other completely nontoxic additives to prevent breakouts and brighten the skin. This indie beauty shop is great for customers who want a local and natural experience for their skin.


Sachajuan is one of the indie brands on the market that is perfect for hair care. Their products include hair repair masks, shampoo, conditioner, and more. Sachajuan is a great indie brand, because their ingredients are cruelty free, and you know your hair will not be damaged using their products. Also, their products are reasonably priced, which makes them easy to try without breaking the bank.

Cuvée Beauty

Cuvee is another one of the indie beauty brands that specializes in hair care as opposed to skin care, or other indie brands that are solely seen as a cosmetics brand. Cuvee sells products such as shampoo, conditioner, masks, and styling balms. Their products contain an interesting champagne complex, which uses champagne as well as a mix of botanicals to get the hair smooth and healthy. Reviews for this company are mixed, but overall on the high end, so this beauty brand is worth trying.

Urban Skin Rx

Urban Skin Rx is an interesting new skin care line for beauty brands. This line is dedicated specifically to darker skin tones, and they title themselves the “melanin experts.” These products have raving reviews by darker skinned women who are prone to breakouts and/or have more oily skin. These products help control acne, dry out oily skin, and even skin tone, specifically in darker complexions. This indie beauty brand is worth looking into and testing out.


Onomie is an awesome indie beauty brand on the market that is both a skin care and cosmetics brand. Their products are scientifically formulated and nontoxic. They have a wide array of lip balms, lipsticks, eye treatments, and serums, which makes them great for any facial treatment you made need whether it’s primping or pampering. They have a great aesthetic and raving reviews. Don’t miss out on this new indie beauty brand.

All these indie beauty brands are worth trying for your hair, skin, and body upkeep. It is always better to use organic, nontoxic, products as opposed to harsh chemicals. Consider independent beauty brands the next time you’re looking to change up your regimen. You never know how much healthier you could feel from the inside out with indie products until you give them a try.

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